Wata in the News

April 2025 — Launch

Wata Launches as the First Unbleached 100% Cotton Wipe Brand

Wata officially launches, offering the first-ever unbleached 100% cotton wet wipe. Designed with five simple ingredients and 99% purified water, Wata sets a new standard in purity, sustainability, and performance.

Wata is the first wet wipe to earn the Natural Cotton Seal and utilizes TruCotton™, a farmer-owned process that retains cotton's natural waxes and oils. The vertically integrated domestic supply chain ensures complete transparency.

Available at hellowata.com, Amazon, and select retailers.

Awards

NAPPA Award Winner

Wata has been honored with the National Parenting Product Awards for Best Baby Wipes, recognizing exceptional softness, durability, and ingredient transparency.

Press Highlights